Kiron has been awarded Best Virtual Sports Provider at the SiGMA Africa Awards 2026, reflecting the growing importance of virtual sports within modern betting platforms and the industry’s continued focus on innovation, reliability, and player experience.

Kiron has won Retail Provider of the Year at the SiGMA Africa Awards in Cape Town, recognising the company’s continued impact across Africa’s retail betting sector. The award highlights Kiron’s focus on delivering reliable, high performing virtual sports and retail solutions designed for the realities of retail betting environments across the continent. The recognition reflects Kiron’s ongoing commitment to scalable technology, operational consistency, and player focused entertainment experiences across African markets.

Steven Spartinos, Co-CEO at Kiron Interactive, makes the case that operators who position virtuals as a complementary always-on product can capture new bettors during the tournament, navigate time-zone gaps and retain players once the final whistle blows.

Kiron Interactive has appointed Industry veteran Ramiro Atucha as a Board advisor to assist the virtual games provider with its expansion into the Latin American market.

Virtual games continue to gain prominence in the online gaming sector. Their qualities attract a new generation of players who demand new experiences.

It was not long ago that many operators considered virtual sports a niche product. Something that could fill gaps in the fixture schedule until real sports returned and bettors could get back to what they really wanted. However, things have changed rapidly in recent years, with virtual sports now being an essential vertical for operators as they look to combat rising costs, tighter regulations, and increasing player demands.

Kiron Interactive names Rob Peché as Global Head of Sales, industry veteran joins virtual games provider to oversee global sales

In 2025, Kiron expanded into Latin America and Africa, launched key titles with Kaizen Gaming, and earned multiple award nominations. The year proved that agility matters more than scale in new markets. For 2026, Kiron is focused on growing in high-potential regions, expanding its virtual and data-lite portfolio, and delivering content that works in real-world conditions.

BetMakers Technology Group (ASX: BET) is pleased to announce the successful launch of its new partnership with Kiron Interactive, a global leader in virtual sports and number games. Kiron’s full suite of virtual horse racing, greyhound racing, and harness racing content is now fully integrated and available through the BetMakers Core API.