Kiron has expanded its partnership with Kaizen Gaming, owner of the Betano online betting and gaming brand, launching its flagship virtual football title, GOAL Premier, in Mexico, Nigeria and Chile.

Virtual sports are no longer a niche. In Latin America, they’re becoming a core part of the sportsbook portfolio. But growth doesn’t guarantee results. As more suppliers move into the region, the real differentiator isn’t speed. It’s fit. This region isn’t a single market. It’s a collection of distinct countries, each with its own sporting cultures, betting behaviours, and regulatory pace. Trying to scale a standardised product across the continent without adjustment is a fast way to miss the mark.

Italy remains one of the most influential markets in the global virtual sports and iGaming landscape. Worth more than USD 400 million a year, it was one of the first countries to embrace virtuals at scale, driven by early support from major operators like Sisal, Lottomatica, and Snai.

Always on, always worth playing. The world’s largest virtual sports portfolio, designed for all-day play and tailored to sporting cultures around the world. 

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.

Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.

Canada’s iGaming sector is gaining serious pace, with Ontario’s regulated market reaching CA$3.2 billion in 2024 and continued growth expected as Alberta and other provinces prepare to open up. For suppliers, this is one of the most promising regions in global gaming, but also one of the most complex.

Virtual betting is evolving fast, and realism is now the main battleground. Advances in rendering, animation and lighting are making games look and move more like live sport, while smarter commentary and cleaner data presentation are helping players stay immersed without overload.

Grab your hat and hold on tight. There’s a new crash game in the arena, and this one swaps the predictable fleet of airplanes and rockets for a charming showdown in a rodeo arena. It’s an exciting new game with an energy many others are missing.