Five months into his role as Global Head of Sales, Rob shares his perspective on Kiron's market position, commercial strategy and the opportunities shaping the future of virtual sports.

Kiron Interactive has expanded its presence in Brazil with the launch of Rodeio on Novibet. Developed in partnership with Curious Games, the rodeo themed crash game combines engaging gameplay, interactive features and vibrant visuals tailored to local player preferences. The launch strengthens Kiron's growing footprint in Latin America and reinforces its commitment to delivering innovative content to regulated markets.

Kiron Interactive has expanded its presence in Serbia with the launch of Fans World Cup on MaxBet Serbia. Powered by Kiron's GOAL Premier engine, the game delivers fast paced virtual football action featuring top international teams and a wide range of betting markets.

Kiron has launched Challenger Series, a new promotional feature for Kiron.Lite that helps operators create more engaging and competitive virtual sports and gaming experiences.

Africa's gaming landscape is evolving rapidly, creating new opportunities and challenges for operators across the continent. In a recent interview with NEXT, Kiron Interactive's Customer Success Manager for Africa, Siphindile Msani, shared her perspective on the trends shaping the market, the importance of meaningful localisation, and why relevance will be a key driver of long term success.

Kiron Interactive has expanded the reach of its Kiron.Lite Virtual League through a wider African rollout with MojaBet and their partner brands. Built for mobile first and low bandwidth environments, the product delivers accessible, high quality virtual sports entertainment optimised for today’s digital first audiences. The launch reflects growing demand for scalable virtual content across evolving African markets.

Virtual sports can help first time punters understand betting mechanics faster during the 2026 FIFA World Cup. By shortening the gap between placing a bet and seeing the outcome, they reduce confusion and make sports betting feel more accessible.

Brazil’s regulated betting market has shown that localisation is no longer a nice to have in virtual sports, but a requirement for long term success. Brands that treat Brazil as part of a wider LatAm strategy risk missing the cultural, sporting and mobile first behaviours that define the market. At Kiron, building content around local leagues, language, and player habits has shown that authentic localisation creates stronger engagement and trust.

Kiron has been shortlisted for two categories at the International Women in Gaming Diversity Awards, recognising both its multicultural roots and workplace culture. This recognition reflects the everyday values and decisions that define how Kiron works and delivers for its partners and players.