Kiron is doubling down on virtual sports and new game formats to meet the expectations of today’s digital first audiences. At Enada Primavera, Giuseppe Donato shared how the business is evolving beyond traditional betting, investing in experiences that blend entertainment with interactive gameplay. A standout example is a rodeo inspired crash game, built around simple mechanics and high engagement, designed for quick, repeat play.

Virtual sports have existed in Latin America for years, but adoption has been uneven and largely secondary to traditional betting products. That may be starting to differ as changes in regulation, particularly in markets such as Brazil and Peru, are beginning to create a better environment for operators, while player preferences are also evolving toward faster, shorter formats. At the same time, the region remains far from mature. Compared to Europe, where virtual sports are an established part of the sportsbook mix, most Latin American markets are still at an earlier stage, with operators testing where the product fits and how it should be positioned. In that context, Kiron Interactive is increasing its focus on the region. Speaking to Yogonet, Board Advisor Ramiro Atucha discusses what has changed in recent years, where the strongest opportunities lie, and how the company is approaching a market that is still developing but no longer early.

Africa’s betting markets are built for mobile first play. Fast sessions, quick decisions, constant access. That shift changes what works. It is not about more features or heavier content. It is about consistency, speed, and reliability. Virtual sports fit naturally into this environment. Always on, fast cycles, low data demand, and smooth performance across networks. As the market scales, the products that win will be the ones that match how players actually engage. Simple, accessible, and dependable.

Kiron has been awarded Best Virtual Sports Provider at the SiGMA Africa Awards 2026, reflecting the growing importance of virtual sports within modern betting platforms and the industry’s continued focus on innovation, reliability, and player experience.

Kiron has won Retail Provider of the Year at the SiGMA Africa Awards in Cape Town, recognising the company’s continued impact across Africa’s retail betting sector. The award highlights Kiron’s focus on delivering reliable, high performing virtual sports and retail solutions designed for the realities of retail betting environments across the continent. The recognition reflects Kiron’s ongoing commitment to scalable technology, operational consistency, and player focused entertainment experiences across African markets.

Steven Spartinos, Co-CEO at Kiron Interactive, makes the case that operators who position virtuals as a complementary always-on product can capture new bettors during the tournament, navigate time-zone gaps and retain players once the final whistle blows.

Kiron Interactive has appointed Industry veteran Ramiro Atucha as a Board advisor to assist the virtual games provider with its expansion into the Latin American market.

Virtual games continue to gain prominence in the online gaming sector. Their qualities attract a new generation of players who demand new experiences.

It was not long ago that many operators considered virtual sports a niche product. Something that could fill gaps in the fixture schedule until real sports returned and bettors could get back to what they really wanted. However, things have changed rapidly in recent years, with virtual sports now being an essential vertical for operators as they look to combat rising costs, tighter regulations, and increasing player demands.