Unique virtual title set to deliver new levels of realism, glamming up the virtual sport industry through the luxury lifestyle of FashionTV for the very first time

Kiron Interactive, EGR B2B’s Virtual Sports Supplier of the Year, has released an innovative new virtual football game in collaboration with FashionTV Gaming Group — one of the industry’s fastest-growing companies — that’s set to engage players globally.

The first in a new luxury line of products from the supplier, FashionTV Nations League follows a single-game format similar to the World Cup, featuring the top 20 teams from around the world. Launching initially online via BetMan, Kiron’s plug-and-play bet management system, the game is also planned for retail rollout.

In a first for virtual games, FashionTV Nations League introduces real cheerleaders and video content from the exclusive world of FashionTV between events, adding a high-gloss edge and immersive realism that sets it apart from anything else in the market.

The package blends current virtual football formats with a wide selection of betting markets and rich, branded content from the FashionTV universe. Available in regulated markets worldwide, this title’s unique positioning, premium extras, and signature FashionTV style are expected to make it a standout with today’s audiences.

Steven Spartinos, co-CEO of Kiron, said:
“It’s been a pleasure to work with FashionTV Gaming Group on this exciting new product, and we’re really looking forward to seeing how operators and players react to the unique features it brings to the table.
At Kiron, we have a long list of successfully launched titles, but it’s always refreshing to partner on something differentiated. We’re confident that FashionTV Nations League is going to resonate with players across the globe.”

Shai Kaplun, COO at FashionTV Gaming Group, added:
“We choose our partners very carefully, and for a product like this, Kiron’s credentials were the perfect fit. Its experience creating industry-leading content was clear during development, and you can see that in the execution of the final game.
FashionTV Nations League is just the first in a new line of luxury products, as FashionTV Gaming Group continues to innovate through its ‘Brand to Business’ model — bringing the glamour of FashionTV to industry leaders, new game formats, and new players worldwide. We’re excited to see how the game performs and to continue collaborating on a global scale.”

Kiron’s latest expansion builds on strong commercial growth across key regulated markets including Spain, South Africa, Sweden and Colombia. The company now supplies 49 games and variants in over 60 countries.

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